WordStream Management Team

The WordStream management team has a proven track record of developing and marketing innovative, scalable, and productive software solutions worldwide.

Ralph Folz is WordStream's Chief Executive Officer. Ralph joined WordStream's board in August 2009 and was elected the company's CEO by the Board of Directors in August 2010. He has an extensive background in the digital marketing space, including founding and subsequently selling Molecular Inc., an interactive Web design and marketing agency. Folz spent the last two plus years as Global Chief Operating Officer of Isobar, one of the largest digital marketing agencies in the world.

As CEO Ralph is responsible for developing WordStream's product and business direction as well as playing a key role in business development and in overseeing the company's day-to-day operations.

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Howard Kogan joined WordStream as President in June 2017 and is responsible for overseeing the company’s day-to-day operations and internal strategy with a focus on rapid growth. Proir to joining WordStream, Howard spent seven years with C Space, a customer agency owned by Omnicom, serving as President of the Americas region, Chief Technology Officer, and most recently as global Chief Operating Officer leading product innovation, technology development, and acquisitions.

Howard holds a BS in Computer Science & Mathematics from Binghampton University/SUNY, an MS in Software Engineering from Boston University, and a Certificate in Corporate Strategy from MIT Sloan.

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Manish Barmecha is WordStream's Senior Vice President of Product. Manish is responsible for defining WordStream's product strategy and for product management and design. Prior to joining WordStream, Manish was Head of Product Management in the Software as a Service (SaaS) unit at Infosys, where he helped build the eCommerce and Social Collaboration software businesses. Before that, Manish headed Product Management at Demandware, an eCommerce SaaS company, and held product leadership roles at Art Technology Group (ATG), where he managed multiple product lines, led entry into new markets, and led the integration of an acquisition. Prior to ATG, Manish was a Senior Associate with McKinsey & Company where he served Global 2000 clients on strategy and marketing issues.

Manish holds an MBA from the Wharton School of Business and a BA (summa cum laude) in Mathematics and Computer Science from Lawrence University.

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Patrick Heath is WordStream’s Senior Vice President of Engineering. Patrick is responsible for leading WordStream's engineering team, delivering high-quality products and driving innovation. Patrick strives to build high performing teams committed to delivering new technology at a rapid pace while maintaining a high level of quality for end users.

Prior to joining WordStream, Patrick worked at Isobar, where he supported numerous clients, building custom solutions across ecommerce, content management, social and mobile projects. At Isobar Patrick played a number of key roles including Managing Director, Executive Technical Director, and SVP Client Partner.

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John Judge is WordStream's Senior Vice President of Sales, leading Wordstream’s exceptional world wide sales organization. His primary role is enabling the phenomenal customer experience that WordStream offers by empowering his team to be the most knowledgeable sales consultants in the online advertising industry.

John has been a sales and marketing leader across a number of successful technology companies, both large and small. Most recently he was Chief Revenue Officer for Datawatch, a leader in self-service data preparation for business analytics. Prior to this he was SVP for Enterprise Sales at Iron Mountain where he was responsible for a billion dollar book of business; was the VP for Novell’s SUSE linux business and was instrumental in their rapid market share growth in the open source space, and VP Americas for Silverstream Software, helping position the eventual merger of the company with Novell.

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Kristen Yerardi is WordStream’s Senior Vice President of Customer Success. Kristen joined WordStream in November of 2010 to build a world-class client services organization through developing training modules on the product, providing ongoing support materials, and ensuring our internal processes deliver efficient and effective resolutions to client issues. Kristen has led teams as large as thirty-five and as small as four throughout her 15-plus years of focusing on delivering exceptional experiences to customers.

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Christopher Butts is WordStream's Vice President of Finance. Chris joined the company in March 2010, bringing maturity and discipline to the finance department as well as the company. As VP of Finance, Chris is responsible for all aspects of the company's finance and accounting functions, including financial reporting, budget, forecasting, treasury, etc. Chris has experience building finance and accounting teams at companies who went on to experience tremendous growth.

Prior to joining WordStream, Chris spent two years at Virgin Money building their finance department. Chris received his Masters in Accounting from Stonehill College in 2000.

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Laura Taylor is WordStream’s Vice President of Acquisition and Experience Design. On any given day Laura can be found fine-tuning WordStream's very own PPC campaigns, generating powerful email marketing campaigns and landing pages and continually evolving our website.

Laura is responsible for the entire journey of a prospect from arriving at our website, to providing tools for a prospect to consider our platform, to purchasing, and ultimately starting their relationship with WordStream. She is passionate about making all WordStream's touch-points world-class and on brand and to elevate WordStream products and offerings to a best-in-class user experience.

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Steve Tremblay joined WordStream as Vice President of Business Operations in August 2017. He is responsible for the company’s operating systems and processes that enable the organization to scale and work efficiently. Most recently, Steve served as Vice President of Finance at Onshape, and has previously held senior financial and operational roles in a number of software companies, including Objective Logistics, ClearForest, and Siebel. Outside the office, Steve is a proud board member on the Burlington Community Scholarship Foundation Dollars for Scholars, and enjoys coaching youth soccer and basketball.

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Bill Zinsmeister joined WordStream as Vice President of Business Development in July 2015 to spearhead its new strategic partnership and channel initiatives. Before joining WordStream, Bill was Senior Director for Corporate Development with High Street Partners (another Sigma- and Baird-sponsored portfolio company), where he established joint ventures in Japan, Singapore, and Germany to extend the company’s international footprint. (High Street Partners was successfully sold in 2014 to a portfolio company of HgCapital in London.) Bill has also held multiple senior corporate and business development roles with Deluxe and Kenexa (later sold to IBM). Bill started his career in investment banking with Alex. Brown, Deutsche Bank, and Piper Jaffray, covering enterprise software and business services stocks. Bill has an MSc from the London School of Economics and a BA from American University.

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WordStream Board of Directors

WordStream's board consists of individuals who have founded, built, and grown successful technology companies.

WordStream Advisory Board

WordStream's advisory board is a team of seasoned business-to-business leaders that will help position WordStream for continued growth in the search engine marketing space.

  • Carol Meyers, Chief Marketing Officer at Rapid7 –Meyers joined Rapid7 in 2011 as CMO, leading the marketing team to drive Rapid7 into the next phase of its development. She brings extensive marketing and sales expertise and proven success in driving technology companies to growth, including delivering more than $1.5 billion in market value for investors through three IPOs.
  • Chris Litster, Senior Vice President, Sales and Marketing, Constant Contact – A member of the Constant Contact team since 2006, Chris has played a pivotal role in the company’s growth and product expansion and now oversees Constant Contact’s global sales and marketing strategy. During his tenure he has served in a variety of senior sales and marketing positions, from leading Constant Contact’s web strategy and conversion marketing teams, to launching its first business unit based on an event management tool. Through these roles he has developed a deep knowledge of the small business market the company serves. Prior to joining Constant Contact, Chris held a series of marketing and management positions at IBM Corporation and Rational Software Corporation, including driving IBM's internal worldwide deployment and adoption of Siebel Marketing CRM and leading Rational Software's Corporate Marketing Operations Organization. Chris holds a Bachelor of Arts degree in French from the University of Massachusetts, Amherst and an MBA from Northeastern University.
  • Janet Holian, Chief Marketing Officer Draft Kings – Holian is responsible for worldwide revenue at Draft Kings and oversees DraftKings’ international expansion. Prior to joining Draft Kings in 2016, Holian spent 2 years as COO and CEO at Gemvara and 11 years at VistaPrint, in roles including president of European operations, executive vice president and chief marketing officer. She is passionate about helping early-stage companies define and prove their business model.