WordStream is backed by Sigma Partners, a leading early-stage venture capital firm founded in 1984. The Sigma team uses their deep operational experience to provide entrepreneurs with practical strategic counsel through every phase of company growth. With over $2 billion under management and east and west coast offices, Sigma invests in innovative technology startups across the United States. The team is currently investing Sigma Fund 8, a $500 million fund raised in 2007. Some of the market leading companies in which Sigma has invested include Atria, Cascade, Clarify, EqualLogic, Internet SecuritySystems, KLA-Tencor, m-Qube, Octel, Topio, VeriFone, Vermeer, Vignette and Virtusa.
In May 2010 WordStream secured additional Series B funding from Egan-Managed Capital. Egan-Managed Capital was founded in 1997 with an eye toward helping finance and support early-stage New England technology companies offering enterprise-class products and services. Egan-Managed Capital’s current and past portfolio includes high-tech companies such as Apparent Networks, HighStreet Networks, IntelliVid, Network Intelligence, Novera, and uTest.
After demonstrating strong business and revenue growth, WordStream secured $12 million of venture capital funding led by Baird Capital of Chicago, Illinois. Baird Capital makes venture capital, growth equity and private equity investments in strategically targeted sectors around the world. Having invested in more than 300 companies over its history, Baird Capital partners with entrepreneurs and, leveraging its executive networks, strives to build exceptional companies. Baird Capital is the direct private investment arm of Robert W. Baird & Co. For more information, please visit BairdCapital.com.