Social Media Crisis Management: A Guide to Staying Calm Under Pressure

On February 2, 2018
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Few things are as satisfying as watching a major brand getting mercilessly owned on social media. Even if it’s a brand we don’t particularly care about – or perhaps precisely because we don’t care about them – seeing a faceless corporation get bodied by legions of angry consumers on Twitter or Facebook is pure schadenfreude at its best, especially if they had it coming (which, let’s be honest, they almost always do).

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How to Win Big-Ticket Clients with LinkedIn’s Matched Audiences Feature

On January 30, 2018
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Landing big-ticket clients is like a solar eclipse: It doesn’t happen often. Plus, the acquisition process is brutal.

landing big clients

It takes multiple, maybe dozens of unreturned phone calls to reach the right person—the one who keeps ignoring your emails and sending you straight to voicemail.

Decision-makers don’t want to get on the phone with you when you’re a nobody. Reaching top-level contacts that you need to land big deals for your business is almost impossible.

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7 Ways to Get More Likes on Your Instagram Ads

On January 24, 2018
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So, you captured the most beautiful photograph, edited it with your own custom filter, and even threw some cash behind it to ensure plenty of eyes landed on it…but you aren’t getting any likes!

Well, perhaps you got a sympathy like or two, but the overall engagement rate of your Instagram post is weak. This is that disheartening moment where you may be doubting why you’ve chosen to use Instagram as a marketing platform in the first place.

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The 9 Best Free Social Media Management Tools in 2018

On January 17, 2018
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With 2018 upon us, whether it be eating more vegetables or finally using that overpriced gym membership, you’re probably in full goal-setting mode. New Year’s resolutions are meant to be broken, right?

Perhaps when it comes to personal goals, but for marketing goals, now is the time to tackle your strategy with full-force.

best free social media management tools

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The Complete Guide to Advertising on Instagram

On November 20, 2017
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Today Instagram has 800 million active users, according to Statista, and the rate of rapid growth it has seen since 2013 is pretty astounding. Just check out the graph below.

instagram advertising stats

But with so many active folks scrolling through their feeds at all hours of the day, how in the world can a little business like yours stand out?

This is where Instagram advertising comes into play.

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7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse

On July 6, 2017
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There’s perhaps no industry for which Instagram is better geared than the restaurant industry. Research has shown that people 18-35 spend five whole days a year browsing food images on Instagram, and 30% would avoid a restaurant if their Instagram presence was weak.

Much of the below content is derived from a new social project I’ve taken on at Tapestry Restaurant in Boston. I’ll show you some of the strategies we use, and some of the results we’ve achieved thus far.

Restaurant owners: here’s how to get more followers and drive hungry people through the door.

Restaurant Instagram Hacks

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Our Best Tweets Ever (And How to Replicate Them)

On June 22, 2017
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At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different approaches, and combing through data to see what our audience really likes to engage with.

First, let me tell you: it’s been hard. We post and tweet a LOT. We have a lot to share, what can I say? And obviously social media is part of our overarching marketing efforts, so we want to make sure that not only are we giving our followers what they want to see, we’re also accurately representing WordStream as a company.

Best Tweets and How to Replicate Them

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How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money

On June 5, 2017
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Instagram Ad Statitics

“Since 2015, you can use a basic toggle in the Facebook Ads Manager platform to choose to show your ads on Instagram,” Masek added.

As a result, Patrick Havey, social media manager at digital marketing agency Passion Digital, said it can be tempting to treat Instagram ads the same as Facebook ads.

“However, despite both now copying each other’s features – The Great Storification, anyone? – users still engage with the platforms in different ways,” he said.

And therein lie some opportunities for savvy marketers.

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