11 Ways to Turn Prospects into Customers

On April 4, 2017
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11 ways to turn prospects into customers using adwords and facebook

A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting boomers in need of retirement savings management, nurture can help grow your brand and your bottom line.

Sometimes (most of the time) people just aren’t ready to convert, to purchase your product or become a bona fide lead, after your first interactions. Depending on your industry, it could take minutes or months to close a prospect. In that time, there’s very little you can do to stop a prospect from being swayed by your competition. That very little is called nurture.

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How to Write a Case Study Prospects Actually Want to Read

On April 3, 2017
3

The case study has long been a staple of marketing departments everywhere.

However, despite the prevalence of marketing case studies and their potential impact, most of them are dull, boring, and forgettable.

 How to write a case study

In this guide, I’ll outline everything you need to do to write a case study that prospective customers will actually want to read. We’ll cover the structure and content of a typical case study, as well as common pitfalls to avoid and things to think about before you sit down to put proverbial pen to paper.

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Pulling Ads from Google: Smart Move or PR Stunt?

On March 31, 2017
2

Recent headlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing number of globally recognized brands to pull their whole Google advertising budget. Take Pepsi, the latest domino to fall, for example; they “just pulled all ads from Google and YouTube.”

removing ads from gdn and youtube

While this creates the illusion that these brands are doing “the right thing,” it’s little more than an ill-informed, feel-good PR stunt.

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5 Tips to Make Your YouTube TrueView Ads Unskippable

On March 29, 2017
4

Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform. YouTube advertisers might understandably be a bit worried about how they’re going to capture a viewer's attention in a matter of seconds.

While advertisers will still have the option to create unskippable 20-second or 6-second ads, TrueView ads might be the better option. According to Google, viewers who do not skip your ad are 10X more likely to share content, subscribe to your brand channel, and/or engage with your brand. The other benefit is that you only pay when viewers do not skip!

youtube trueview ads examples

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ETA (and More) Coming to Dynamic Search Ads

On March 28, 2017
0

Still mourning Exact Match Keywords?

Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits.

While fundamental best practices remain the same (leverage the hell out of negative keywords to avoid cannibalizing search campaigns; combine with RLSA to enrich your remarketing strategy; only bid manually), Google has made three significant alteration to DSA, all of which could have a profound impact on your account performance.

dynamic search ad expanded text ad creation adwords 

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The Real Effect of Running a Facebook Ad Campaign in 5 Charts

On March 28, 2017
5

When we launched the Facebook Opportunity Calculator last summer, we knew two things:

  1. That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of advertisers in the past 18 months).
  2. That organic reach on Facebook is dwindling.

What we didn’t know is exactly how much running Facebook ads can do for your business page. We dug into the data from our calculator to see what the real relationship between organic Facebook marketing and paid Facebook advertising is.

facebook organic metrics total page fans 

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Trust Signals: How They Work & When to Use Them

On March 27, 2017
1

It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any transaction or relationship.

What am I talking about?

Trust.

 Trust signals and how to use them

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The 15 Best Instagram Marketing Campaigns of 2017

On March 24, 2017
9

Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagram Live, Carousels and more, the visual media platform is constantly introducing new ways for users to explore content creation.

As a business, it can be tough to keep up with these trends and tools. Sometimes, though, all you need is a handful of good ideas from which to draw inspiration.

Best Instagram marketing campaigns Adidas Snoop Dogg

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