How Much Are Mobile Brand Searches Really Worth? (Data)

On September 12, 2017
2

When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those searches are already there (they get created by other channels), you’re almost certainly going to rank for them in organic search, and you likely have to “defend” them in PPC. So who really cares about branded searches?

But as I did more work in SEO and PPC with companies of varying shapes and sizes, I quickly learned that for many sites branded searches make up a majority of their organic and paid traffic. Beyond that, for very large brands that traffic can be worth millions and millions of dollars.

top brands using google adwords

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Complete Beginner’s Guide to Advertising on Amazon

On September 11, 2017
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Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon.

If you’re not an Amazon shopping fanatic like myself, your customers likely are. There are 300 million Amazon users, and it’s estimated that 80 million Americans are Amazon Prime members! 80 MILLION! In fact, more American households have Amazon Prime accounts than attend church regularly or have a landline phone!

Beginner's guide to advertising on Amazon Prime memberships households church landlines 

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5 Easy Ways to Write an Irresistible Introduction

On September 8, 2017
8

“If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they had me, and all that David Copperfield kind of crap, but I don’t feel like going into it, if you want to know the truth.” 

So begins J.D. Salinger’s iconic novel, Catcher in the Rye, arguably one of the finest opening sentences of any American novel ever written.

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How to Compete with Big Spenders in AdWords (Without Spending More $)

On September 5, 2017
11

By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while us little guys get left in the dust.

How do we know? We looked at 18,037 reports from our AdWords Performance Grader and compared performance between advertisers spending more than $50K a month and everyone else. And big spenders really came out ahead.

how to compete with big budgets in adwords

But wait! Don’t leave in despair just yet. The truth is, you can emulate a lot of what those bigger advertisers with deeper pockets are doing, without spending more money. In AdWords, success is often just a matter of getting more active and actually doing more stuff in your account!

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The Last Guide to Facebook Ad Account Structure You’ll Ever Need

On August 30, 2017
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Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out there. That being said, taking a measured and methodical approach to how your account is structured is integral to getting the most value from Facebook ads.

To scale in Facebook, you need to have a foundation for success. You wouldn’t build your dream house without taking a few measurements, and your Facebook ad account shouldn’t be any different.

facebook ad account structure guide

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Google Announces Major Changes to Ad Rotation Settings

On August 29, 2017
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It’s long been a best practice to include multiple ads in each ad group so that you can see which ads perform better and create better ads within your account. That may be where the agreement ends, though, as advertisers have lots of opinions on how you should test your different ads in each ad group.

adwords announces major changes to ad rotation settings

Well, Google is looking to finally end the argument over ad rotation by simplifying the options advertisers have when testing multiple ads within an ad group. Today on the AdWords blog, Google announced three important changes to ad rotation, all of which will go into effect starting on September 25.

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5 Ways to Build a Video Culture at Your Company

On August 29, 2017
0

Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI?

It can be easy to get video envy when you see so many companies doing video so well. Before working for a video hosting company, I viewed video as intriguing and useful, but also very intimidating. How could little old me make a video like the ones on Moz or MailChimp’s websites? They must pay a small fortune to hire professional video producers, right?

How to build video culture at your company video shoot 

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