Google Announces Major Changes to Enhanced CPC Bidding

On May 11, 2017
4

As advertisers’ accounts grow in size and complexity, it can be difficult to manage an ever-growing list of keywords, audiences, demographics, and bid adjustments in our campaigns. In 2010, Google introduced enhanced CPC (eCPC) bidding to ease some of the burden for busy advertisers, which allowed Google to dynamically adjust your bid within 30% if it believed a search was more likely to result in a conversion.

This Tuesday, Google announced a major change to how it would handle these campaigns’ bids – by allowing Google to automatically adjust your bid by more than 30%!

changes to google adwords ecpc bidding

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The Retirement of Google Site Search: An Advertiser’s Survival Guide

On April 14, 2017
2

If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool.

Short answer: it’s being replaced with Custom Search Engine (CSE), and you’re being opted into the new tool come April 1, 2018. This change has sparked the attention of the SEO and SEM communities alike, and there are definite pros and cons to this change for both sites and advertisers.

google site search sunset

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Google Reveals Future of Search at #SMX: Voice Search & Virtual Assistants

On March 21, 2017
2

SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a top Googler. Well, Tuesday morning at SMX West in San Jose was no exception. Google’s own Jason Douglas took center stage to kickoff SMX and reveal how the search giant plans to change the search experience – both on and off the SERP – in 2017.

             

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Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You Need to Know

On January 6, 2017
10

Google announced yesterday that starting on January 19, AdWords will also begin to show local searchers the local phone number of that advertiser’s address as it’s listed in their Google My Business account, regardless of how they’ve set up their call extensions. That means that if you’re using call tracking or another number phone in your call extensions, that call extension number will no longer appear alongside your ads on the local SERP with your location extension.

view location extensions metrics in adwords

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Did Google’s New Green Ad Labels Affect Ad CTR?

On June 23, 2016
0

With so many frequent changes on Google, it’s impossible to notice them all. Most SEMs were quick to notice the removal of the right-side ads back in February but fewer realized another SERP update that has been silently affecting advertisers’ click-through rates (CTRs) for the last few months.

First noticed around April 14, Google has been slowly rolling out a change to the SERP in which the ads were displayed slightly differently. Before April, you may recall that ads were shown with a small yellow “Ad” label beside the display URL.

google ad with yellow ad label

Now, that yellow ad label is green, and Google has confirmed that change will affect all search ads moving forward

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Industry Reactions to the Big News from #GoogleSummit

On June 1, 2016
0

Every spring, the PPC community eagerly awaits the Google Performance Summit, where Google reveals new AdWords technologies that they’ll be releasing in the coming months. Last Tuesday was the big day and it definitely did not disappoint.

As I watched the livestream of the event, I was also tuned into Twitter’s #ppcchat to gauge industry leaders’ reactions to the new Google products. The peanut gallery definitely kept things interesting—they had plenty to say about the extravaganza, from poking fun at the Product Managers’ corny skits to rejoicing over exciting new products to sharing their two cents on early-access beta performance.

 kirk williams reaction

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Is Google Planning to Monetize Your Eyeballs – Literally?

On May 11, 2016
2

In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them.

 Google contact lens

The weirdness of the notion of eyeballs as a form of virtual currency aside, it seems that Google could be planning to monetize users’ eyeballs – literally – with its new contact lens technology.

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