The Top 25 Costliest Keywords in South Africa

On July 7, 2017
2

As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just be the next big thing. Our readers probably have a similar feeling of nostalgia when they find our original Most Expensive Keywords post from 2011 (“Insurance keywords at only $25 per click? Those were the days!”)

Read More

The 25 Most Expensive Keywords in Australia

On July 3, 2017
4

australia's most expensive adwords keywords

Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer shelf life than Vegemite?

(I had to get that out of the way. I’m sorry. Please don’t leave.)

Read More

The Most Expensive Keywords in the UK

On June 28, 2017
1

In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different currencies. Yesterday we saw the most expensive keywords for the U.S. dollar, and today we’re looking at the top 25 highest-CPC keywords in terms of the British pound.

most expensive keywords in the uk

We were fascinated to see how different the results were in the different currencies! I know our friends across the pond are dying to see what our study turned up, so without further ado, here they are, the 25 costliest keywords in the United Kingdom...

Read More

The 25 Most Expensive Keywords in AdWords – 2017 Edition!

On June 27, 2017
15

top most expensive adwords keywords

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true?

I had a little idea: What if we used data from our Free Keyword Tool to determine which keywords had the highest costs per click (or CPC’s) in Google AdWords?

Read More

7 Data-Backed Tips for AdWords Ads that Work Right Now

On June 14, 2017
5

PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs).

A lot has changed since Google first started selling text ads way back in the 20th century. Technology is better. The way people search has changed. And, perhaps most importantly, we're now in a mobile-first world.

All of this meant it was time for some major changes to AdWords. So text ads that used to look like this:

non expanded text ad

Have evolved into today's expanded text ads:

expanded text ad example

Read More

4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)

On May 16, 2017
2

PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new strategies.

So what's been working for PPC marketers this year so far, in Google AdWords, Bing Ads, and elsewhere? To find out, we asked four of the best to share what new things they've tried out so far this year and had success with.

best ppc

Less whining, more wining

These four leading PPC marketers were kind enough to share their secrets with all of us today...

Read More

The Last Guide to AdWords Account Structure You'll Ever Need

On May 2, 2017
4

One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google AdWords account you’ll ever need!

Building a successful AdWords account is a lot like building a house – whether you’re starting with an empty lot and building from the ground up, or renovating an old dump of an account that’s falling apart. (Sometimes, you inherit a campaign that’s so irreparably damaged, it’s better to just tear it down and start over.)

adwords account structure guide

Read More

Pages

WordStream Awards: