Marketing today is writing – whether you like it or not.
Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The blinking cursor on a fresh white page, mocking you.
Putting the proverbial pen to paper can be tricky for many. Even the most seasoned writers have days when the Words. Just. Won’t. Come.
But here’s the deal: Writer’s block is a myth. It only happens when you’re not prepared. When you’ve failed to put in the time getting organized. And figuring out exactly where you need to go next.