Blog List

9 Tips for Writing Great Headlines in 2017

On May 17, 2017
5

If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your campaign.

There’s no sense in dedicating any time to creating content or running ads if your headlines aren’t compelling. It’s like writing a wonderful book and giving it an awful cover. Potential readers won’t click to read more if there’s nothing to pique their interest. (For example, if this post was titled “Headline Advice” you probably wouldn’t be reading it right now.)

tips for writing great headlines 2017

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The 7 Best Content Curation Tools in 2017

On May 1, 2017
4

Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard to find quality content without getting lost in a sea of cat videos or “fake news.”

How can you avoid the content spam and find the truly valuable content to help you do your job more effectively, and to share with your audience? Content curation tools are a great place to start.

Best Content Curation

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5 Tips to Make Your YouTube TrueView Ads Unskippable

On March 29, 2017
4

Later this year, you’ll no longer have the option to create unskippable 30-second ads on the platform. YouTube advertisers might understandably be a bit worried about how they’re going to capture a viewer's attention in a matter of seconds.

While advertisers will still have the option to create unskippable 20-second or 6-second ads, TrueView ads might be the better option. According to Google, viewers who do not skip your ad are 10X more likely to share content, subscribe to your brand channel, and/or engage with your brand. The other benefit is that you only pay when viewers do not skip!

youtube trueview ads examples

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6 Easy Tips for More Profitable YouTube Advertising

On February 23, 2017
7

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of videoare uploaded to YouTube every minute!

YouTube Advertising Tips

This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if your marketing strategy does not have a video component tied to it, your visibility and business growth potential will suffer.

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How to Use Social Proof in Your Ads & Landing Pages

On January 10, 2017
5

Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you purchased a pair. Why did you do this? The answer is social proof. Every fashion website you visited raved about them, and your favorite celebrities were photographed wearing them in every gossip magazine. How could you not jump on the bandwagon?

Social Proof Guide

This story demonstrates the power that social proof can have to influence a buyer to purchase.

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8 Industries That Must Have a Video Marketing Strategy

On November 21, 2016
7

Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your Facebook feed has turned into a jam-packed binge-watching session. You likely send out a few snap videos a week to friends and family, and Facetime has become the main way you communicate with your nieces and nephews.

Aside from your social media habits and personal communication styles, you’ve also likely observed that more and more businesses are using video on their websites. Whether it be embedded in a blog post or as a homepage hero video, it’s clear that video content is becoming more and more critical for each and every industry to use in their marketing efforts.

video marketing strategies

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5 Big New Social Media Marketing Trends

On September 22, 2016
9

Every week, social platforms like Facebook, Twitter, Snapchat, and Instagram are releasing new features and improving old ones, and naturally, our habits as marketers need to adjust to stay ahead of our competitors.

Social Media Marketing Trends

As summer’s winding down, it is time to start gaining a competitive edge before the holiday rush, which is why you need to pay attention to these three big social media marketing and advertising trends that are all the rage these days.

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Video Marketing Ideas: 9 Ways to Promote Video Content

On August 3, 2016
10

Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest problem is that after all the blood, sweat, and tears to produce a phenomenal final product, a big piece of the puzzle is often overlooked...the promotion strategy.

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