Blog List

8 Advertising Tips for Electricians & Other Tradesmen

On September 18, 2017
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For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible.

For an electrician, roofer, locksmith, or contractor, PPC can be more of a challenge. They may not have grown up with the internet, and they certainly did not attend school to become digital advertisers. They more likely attended a trade school to master the jobs they do now. Their priorities are fixing your pipes, repairing your roofs, and ensuring your televisions are installed properly.

construction workers in the 1930s

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Complete Beginner’s Guide to Advertising on Amazon

On September 11, 2017
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Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen products, or ordering my favorite snacks in bulk, it’s hard to resist the convenience and affordability of Amazon.

If you’re not an Amazon shopping fanatic like myself, your customers likely are. There are 300 million Amazon users, and it’s estimated that 80 million Americans are Amazon Prime members! 80 MILLION! In fact, more American households have Amazon Prime accounts than attend church regularly or have a landline phone!

Beginner's guide to advertising on Amazon Prime memberships households church landlines 

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5 Ways to Build a Video Culture at Your Company

On August 29, 2017
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Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI?

It can be easy to get video envy when you see so many companies doing video so well. Before working for a video hosting company, I viewed video as intriguing and useful, but also very intimidating. How could little old me make a video like the ones on Moz or MailChimp’s websites? They must pay a small fortune to hire professional video producers, right?

How to build video culture at your company video shoot 

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The Big, Easy Guide to Keyword Research for Businesses

On August 9, 2017
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Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to your business? Not quite…

Without quality keywords, found through effective keyword research, your search marketing campaigns (paid AND organic) will be completely misguided.

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The Ridiculously Awesome Guide to Facebook Live

On July 31, 2017
3

I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one and only Carson Daly would count down the 10 most popular music videos in the country. I was so impressed by the fact that Carson and his guests were able to appear so calm, cool, and collected on LIVE television!

facebook live guide

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11 Examples of Great Customer Testimonial Pages

On July 19, 2017
1

As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we use to draw attention to our brands.

While all of these strategies can be successful, there really is no better way to gain trust and prove the validity of your brand like customer testimonials.

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6 Free Resources for Industry-Specific Marketing Benchmarks

On July 12, 2017
6

Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or “How do these numbers compare with industry standards?”

While it’s sadly illegal to hack into your competitors’ marketing reports, there are several tools and resources available that provide data for your specific vertical.

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